The Brief of the Packaging Design

 

Target audience:  Teenagers / young adults

 

What makes them special:  Teenagers and young adults nowadays tend to look for new stuff especially food with beautiful packaging. For instance, they love to visit cafes where they can take pictures of the food and environment, and post it on their social media account. I believe that Jolly Cupcakes will be one of their favourite spots in the future.

  

The box: To fit the cupcakes so that they won’t get messed up and spoil the look of it. At the same time, there is a window on the box so that customer can see the condition of the cupcake inside the box.

 

The bag: To hold and keep the box safely for taking away. The bag is made of paper so that it is recyclable and eco-friendly.

 

The image/concept: Jolly Cupcakes is young and happy as cupcakes are desserts and they are colorful and look tasty. They can make people happy just by eating or looking at it. The corporate color is turquoise which is a famous color for the current trend. Therefore, the packaging (including the box and paper bag) makes the cupcake a good gift or souvenir.