Branding
Fresco Supermarket
This was a final project for Corporate Identity class. We were all assigned with differrent fields of company and mine was supermarket.
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I named my supermarket Fresco which means 'fresh' in Spanish. We had to design the stationery, corporate manual and merchandises for the company. The theme I used for my design is minimalist and the main colors are black, white and red.
Stationery
Creativity and experimental materials channel a clear and concise brand message through each and every item of stationery.
Applications
The Fresco brand is expressed across a range of applications including, but not limited to, websites, mobile app and facilities in the supermarket.
Merchandising
Here showcases examples of how the visual system can come to life within Fresco Supermarket branded apparel and merchandise. When creating branded merchandising, each product often has unique specification requirements.
Apparel
Promotional Items
Icons / Symbols
The function of icons and symbols is to represent the meaning of an object visually. Usually they are easily recognized by the viewers in order to deliver the true meaning of the item without using words.
