The Brief of the Packaging Design

 

This was a final project in Packaging Design class. We had to chose one SME product in Malaysia and then create a brandly new packaging for it. Before we could design the packaging, we had done a survey with 30 respondents to find out the main aspects that the original packaging was lack of and make amendments to them.

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Product: Malaysian traditional snack - Gula Tarik

Target Audience: Adolescent (age 20 - 50)

Concept: Minimalist and modern

Aspects to focus on:

1. overall attractiveness of the packaging design

2. type of font used

3. images and illustration on the packaging

Objectives:

1. to promote local traditional snacks to younger generation

2. to give a new look to the packaging of this snack

3. to attract the customers to purchase this product