The Brief of the Packaging Design

This was one of the packaging design jobs that I was assigned. The client had an existing packaging design for their products, but they would like to have it improvised, to make it look more modern, simple and clean. The packaging designs include lipstick packaging design, serum boxes design and a design for a big box that held the serum bottles.

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Product: Cosmetic products

Target Audience: Women (age 20 - 50)

Concept: Modern, simple and clean

Aspects to focus on:

1. Simple and clean, more whites

2. More attractive for ladies 

3. More luxurious for lipstick packaging design

Objectives:

1. To increase attractiveness of the packagings

2. To improvise the existing product packaging

3. To attract more ladies at the younger age